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2020-08-28 09:00:00

團結力量大 臺北MICE疫後振興

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在不久的將來,「會議」、「獎勵旅遊」、「大型國際會議」及「展覽」將有新的詮釋。

 

改變和舊習慣像風浪一樣,未來將造成MICE產業的海嘯。台北市政府已展開一連串的防疫、紓困及產業振興,做好防疫的中長期準備,如防疫旅館、防疫計程車隊、千人防疫就業方案、居家隔離或檢疫者補助等多項創新措施,且為避免大規模停課的情況,透過臺北酷課雲線上教學機制,不再僅限於學校課堂,讓學生在防疫期間的學習不打折。

 

此外,新的線上會議及混合型會議的技術不斷被發掘,並藉由這些方式擴大與會者的參與度。臺北市政府觀光傳播局劉奕霆表示:「進入後疫情時代,會展數位化及實體數位並行的複合式會展將成為趨勢,未來將持續透過與各領域交流,共同激盪創新契機,進而轉型創造更多會展商機。」

 

台北市會議大使,同時也是亞洲展覽會議聯盟主席的葉明水對台灣MICE團隊也表達支持:「台灣的佈署已經相當健全,加上也建立了防疫產品製造生態圈,這些努力絕對可以幫助台灣MICE產業的供應鏈拓展新的格局。」

會展產業解封,首場千人大型醫學會議。(圖片來源:中華民國心臟學會)

會展產業解封,首場千人大型醫學會議。(圖片來源:中華民國心臟學會)

臺灣會展產業於6月正式宣布「解封」,台北國際會議中心於7月25日迎來首個正式醫學會議「中華民國心臟學會第五十屆年會暨學術演講會」,在2天會議期間,有近1,700人與會。中華民國心臟學會黃瑞仁理事長提到,此次國內學會大會延至7月能順利舉行,有賴臺灣防疫優秀表現,以及台北市政府迅速訂定辦理展會活動指導原則,各相關單位徹底執行會前、會中、會後高標準防疫作法,在各環節通力合作下,此次活動讓主辦單位及與會者都能安心參與。

 

The winds of change and the waves of “old habits” will create a MICE tsunami in the years to come, “all” Taipei’s MICE suppliers are working hard to ensure that health guidelines are met and exceeded, so participants will know they are as safe, maybe even safer, on a planned and tightly managed MICE trip. Taipei City Government has also made a series of preparations for pandemic prevention, such as relief programs, business revitalization plans, quarantine hotels, a disease prevention taxi fleet, employment subsidies and grant programs for people under quarantine, and more.

 

Secondly they are collectively exploring, and now implementing, the technologies related to on-line conferencing, enabling hybrid meetings and thus enlarging audiences. The Department of Information and Tourism of Taipei City Government Commissioner Yi-Ting Liu commented, "Entering the post-pandemic period, hybrid exhibitions and meetings that combine the digitalization and transformation from physical to virtual will be the trend.  In the future, we will create new opportunities for the MICE industry by connecting with experts from different industries and fields."

 

In New Zealand Prime Minister Jacinda Ardern recently said, in a Q+A interview, that officials were looking at tailored criteria for events and that "We're going to follow, pretty closely, the Taiwanese model. They worked up a framework for mass gatherings that's been quite successful."

 

All Taipei’s MICE stakeholders are ready to soon serve Asian MICE participants to it is fullest extend and capitalize on their country’s enhanced image on making sure their citizens, and thus their visitors are as safe as humanly possible.

 

For more information please visit www.expopark.taipei or  www.anticovid19tw.org

Taipei MICE reopens! First large-scale medical conference sees one thousand participants. (Source: Taiwan Society of Cardiology)

Taipei MICE reopens! First large-scale medical conference sees one thousand participants. (Source: Taiwan Society of Cardiology)

After its official restart in June, Taiwan's MICE industry had its first major event on July 25. The 50th annual convention and scientific session of the Taiwan Society of Cardiology was held in the Taipei International Conference Center. During the two-day session, nearly 1,700 participants attended. Mr. Juey-Jen Hwang, president of the Taiwan Society of Cardiology, thanked the Taipei City Government for swiftly enacting epidemic measures and establishing new guidelines for the MICE industry, which consequently enabled the important convention to remain on schedule. With the cooperation of all event sectors, the host and all participants felt safe at the event.

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