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2020-09-28 09:00:00

成功辦理混合型會議 臺北MICE疫後振興!

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臺北市的MICE業者認為現今的挑戰(指疫情)促成了會展產業正面的改變。在既有會展常態被破壞的當下,虛擬或混合型的方式可說是一種相當優異的選項。

 

亞洲生技產業最大盛事—「2020亞洲生技大展」於7月23日至26日在臺北市南港展覽館盛大開幕,首次以Online+Live「實體在線」,線下結合線上形式舉辦,為全球首發的實體國際型生技展會展活動。而身為此活動主辦單位之一的展昭國際企業林茂廷總經理指出:未來混合型會展肯定是趨勢,在流行過後,將成為新常態,但虛實如何調配,成效尚待觀察。面對未來疫情的高度不確定性,我建議要保持彈性及不斷地學習與嘗試,才是最佳的應變方式。

 

2020臺北市會展MICE提升計畫主持人暨外貿協會副秘書長王熙蒙做出結語:「多虧臺灣在學術及製造業的科技實力,讓實體活動轉變為數位化辦理的模式,或是線上及實體同時辦理的混合型模式,很自然而然地就出現了。」

 

在重新思考應該如何鏈結並吸引人們參加活動後,台北所有的會展業者都已準備好迎接這個會展新型態了。

 

更多資訊請參考以下網站:http://www.expopark.taipei 或 www.anticovid19tw.org

 

The MICE community in Taipei is considering the present challenges, but over the past few years, an explosion of new technologies took place. Virtual and/or Hybrid Conference & Exhibition Events have clearly emerged as excellent options in the face of disruption. And although the event logistics involved are more complex, as they require two kinds of infrastructure, physical and digital, Taipei has become a top consideration for associations and organizations.

 

Despite the global pandemic, Asia's leading biotech industry event—BIO Asia-Taiwan 2020 International Conference and Exhibition—was held during July 23–26 at Taipei Nangang Exhibition center Hall 2. It was the world's first combined onsite plus online biotechnology conference. As one of the event organizers, Mr. Tiger Lin, General Manager of Chan Chao Int’l Co : “ Virtual trade shows are the future of trade fairs, the convenience, cost-saving, reach, and measurability is unmatched, saves travel expenses and can be visited 24/7. 

 

The combination of Taiwan’s expertise in developing IT hardware and being MICE event facilitators offers organizers a “bridge” to Asia’s North, North East and South East based audiences.

 

Simon Wang, Managing Director of the 2020 Taipei City MICE Enhancement Plan and Executive Vice President of TAITRA,  concludes: “Thanks to Taiwan having a high level of technological talent throughout its academia and manufacturing sector, the transition to digital formats and events that combine both live and digital formats has come naturally.

 

All Taipei’s stakeholders are ready for the “next normal” in the MICE industry competitive arena, having rethought how to connect with and attract people to events.

 

For more information please visit http://www.expopark.taipei or  www.anticovid19tw.org

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